Make more data-driven decisions
Customer and user experience leader with 10 years of experience specializing in measurement-driven product development with an emphasis on Inclusive Design.
From branding to customer experience to user testing, I have added to my problem-solving toolkit to ensure that companies get the very best data for making decisions that will help them grow with the biggest market share possible and the happiest customers.
Data led product development
I am passionate about equity. I established a five-person Inclusive Design team at Electronic Arts, focusing on prioritizing underrepresented groups in product development to gather the most meaningful and equitable data possible.
Inclusive Design is purposeful and intentional, involving critical examination of methodologies to ensure representation and minimize biases related to race, ability, sexual orientation, and gender. Asking and addressing these questions is essential in the pursuit of better data and inclusivity.
“Her commitment and focus for inclusive research has been one of the most inspiring things of working with Faith.”
~Darcie Da Silva, Research and Insights Leader at Meta
Case Studies
Setting Up a Voice of Customer Program
Provides product teams with a continuous stream of feedback that is non-intrusive
Leveraging Inclusive Design
XD IT can deliver Inclusive Design guidelines that will help in building more accessible employee experiences and game creation products that can open up opportunities for underrepresented groups
Net Promoter Score Effort
Wells Fargo’s password reset journey was identified as an opportunity for improving the Net Promoter Score.
Persona Development
Without a clear onboarding strategy, it was evident that CloudHQ would not make adoption goals.
