Make more data-driven decisions
Customer and user experience leader with 10 years of experience specializing in measurement-driven product development with an emphasis on Inclusive Design.
From branding to customer experience to user testing, I have added to my problem-solving toolkit to ensure that companies get the very best data for making decisions that will help them grow with the biggest market share possible and the happiest customers.
Data led product development
I am passionate about equity. I not only evangelize Inclusive Design because it’s the right thing to do, but I also focus on prioritizing underrepresented groups in product development to gather the least biased data possible, which is what I have been doing at such conferences as Grace Hopper ‘23 and ‘24, Quant Con, Axe. Con, Inclusive Design Week, ID 24 and ‘23 Government Summit.
Inclusive Design is purposeful and intentional, involving critical examination of methodologies to ensure representation and minimize biases related to race, ability, sexual orientation, and gender. Asking and addressing these questions is essential in pursuing better data and inclusivity.
“Her commitment and focus for inclusive research has been one of the most inspiring things of working with Faith.”
~Darcie Da Silva, Research and Insights Leader at Meta
Grace Hopper Conference 2023 and upcoming 2024!
“Faith has deep knowledge of consumer behavior. She not only is consumer-focused when conducting interviews or providing takeaways but also encourages the team to be more consumer-focused.
~Ying Lin Product Lead for Business Messaging Monetization at Meta
Passion for product development
What are the best practices for tools in our research toolkit? In this talk, I break down questionnaire development best practices so they meet the needs of neurodivergent people and those with learning styles not limited to reading and writing.