AI Product Builder and User Experience Professional

Faith McGee (they/them)

Faith McGee is an accomplished Product Research Leader with over a decade of experience leading research for billion-user applications at top-tier companies such as Meta, CrowdStrike, and ZellePay. Currently serving as a Senior AI/Analytics Research Manager at Electronic Arts, she drives innovation by developing AI/ML tools that have delivered multimillion-dollar savings and optimized customer and employee experiences. 

A two-time Grace Hopper Conference speaker and a finalist for the Amplitude Pioneer Award in Innovation, Faith has pioneered research initiatives like the Neurodiversity Experience Heuristics GPT alongside her partners at George Mason University, demonstrating her commitment to inclusive design and serving underrepresented groups. Her expertise has also led her to found Guimo, a startup offering AI-powered solutions for companies big and small to scale into diverse markets and customer segments. 

Past speaking engagements

Skills

  • Usability testing and UX score card creation

  • Card sorting

  • Survey development

  • Analytics management and reporting

  • Voice of Customer program management

  • Interviewing

  • Focus groups

  • Journey mapping

  • Service Design

  • User mindset development

  • Inclusive research programming

  • International interviewing

  • Accessibility best practices

  • Research Repository creation

  • Experimental research (Nudge)